The formation of Khair Agricultural Investments Co., is a result of culmination of smart ideas at UBITC group, to find right solutions to answer the growing demands of the food sector in Jordan.
Food security, climate change, lake of fresh water resources, and non-dependence on sparse agricultural lands are the compelling factors that inspired the formation of Khair. Our strategic approach is dedicated to transform the agricultural sector in Jordan, where we have opened the door for individual investors and global institutions to take part in our national initiative of promoting next generation of advanced agricultural technology and solutions.
Khair is a specialized investment company working to stimulate the growth of the agricultural sector in MENA region by investing in advanced farming technology and systems.
We aim to have a positive impact on climate change, conserving precious water resources
along with non-dependence on sparse agricultural lands by delivering technology-based solutions to use less water & less land while preserving environment and adapting to climate change.
To become the customer’s first choice for advanced agricultural technology and solutions in MENA region.
To provide the highest quality and most reliable systems and end produce through Implementing soilless agriculture solutions, which will boost economies of scale in modern farming techniques and processes.
- Value Creator: Our main motive is to create value for all stakeholders through services and products we provide. We strive to offer our clients high value with effective solutions and implementation plans that are tailored to suit each individual client’s needs. Our clients are our number one priority; we aim to identify each individual client’s needs in order to allocate the resources needed to ensure their success, upon which our success ultimately depends.
- Sustainability: Our focus is to integrate environmental and social dimensions into the economic analysis and in our investment decisions. Our focus in Khair is to cover the SDG’s goals related to our business.
- Partnership: We forge strong partnerships with both our internal and external clients, fostering long-term relationships built on loyalty, mutual caring, respect and trust. As loyal partners, we are with our stakeholders for the long haul, offering ongoing support as needed. Our clients are not simply clients, but rather our partners. We aim to identify our partners’ individual needs in order to allocate the resources needed to ensure their success.
- Building Communities: We strive to contribute positively to the social, cultural and environmental fabric that upholds communities, recognizing that these three elements are the core building blocks that are essential for building sustainable communities.
Khair is aiming to address the challenges we face in MENA regarding food security, sovereignty, safety and sustainability, by digitalizing the farming industry, making the farming industry more attractive for the new generation, creating new jobs, providing the market with healthy food, by focusing on people’s health and wellbeing, striving at making MENA more self-reliant, lowering water consumption, empowering women and lifting up the less privileged working class, protecting the wildlife and positively impacting the environment.
One of the biggest strengths for Khair is its rich human resources capital, with the presence of a qualified, highly skilled management and operational experts in various disciplines. Starting with Aquaponics solution experts who have more than 10 years of experience in the field, Khair has well connected people who will provide database for clients and has partnerships with various local and regional companies and service providers. Last but not least is a strong alliance with different partners who are offering a solid expertise in Digital transformation, Automation, Market intelligence, Investor Relations, Business Development, Finance & Accounting.
Our expertise in the Jordanian market has allowed us to build prototypes, conduct R&D and build commercial farms to provide technologies that will add value to our clients, consumers, communities and organizations whilst building a safer, better future for the next generations.